This is why Mark Sanford and the Gosselins matter. As Caitlin Flanagan points out, they reinforce our common cynical disposition toward marriage. But in doing so, they also reinforce that marriage still matters. This is the territory of subversive truth: it is precisely the threat of infidelity and betrayal that provides so much drama in modern marriage. The covenant could really be broken, a man’s word could come to nothing. And when it does among our society’s most visible members, we collectively identify with their moral weaknesses and justify our own failures and shortcomings. But only within a world steeped in marriage is that sort of cynicism possible—a world that doesn’t care would have ignored Jon and Kate altogether.